This group includes companies that purchase energy on the market to supply end consumer serving households, SMEs, and industrial consumers. Their profitability depends on accurate forecasting and effective risk management.

• AleaGreen is useful for structuring long‑term products such as PPA or fixed‑price tariffs, based on robust market scenarios.
• AleaBlue is essential for daily pricing, hedging, portfolio adjustments and forecasting the consumption of their customer base.
• AleaStorage enables modelling of storage use as a tool for portfolio balancing, flexibility management, price arbitrage or participation in balancing services.

Retailers need advanced forecasting tools to remain competitive and manage their exposure in highly volatile markets.